In the summer of 2022, just as our BRIDGES Rural community college partners were entering the final year of their design challenge, the Lab gathered design team members for an in-person convening in the Finger Lakes region of New York.
One of the questions we asked at the convening was: What are some of the most successful – or unexpected – ways you have reached your community?
Everyone shared their answers on stickies (as we do at the Lab) — and one immediately stuck out: The Jeep.
In the Lab’s latest video podcast, we talked with Mary Stephenson, the College of Eastern Idaho’s director of Early College Programs, about why CEI wrapped a Jeep in college branding and how they use it.
“It definitely gets noticed,” she said.
Throughout the podcast, she also talks about why being VISUAL is so important … and shares more of her marketing tips for community colleges.
Here are a few highlights from Mary’s interview with podcast host Ayanna Conway:
1.
Tell us more about the Jeep!
2.
In 2022, the College of Eastern Idaho (CEI) was named a finalist in the Lumina Foundation’s Million Dollar Community College Challenge, to help promote brand-building and marketing at community colleges across the country. How did that impact your marketing efforts at CEI?
3.
What are your top 3 marketing tips for community colleges?
(Bonus: She actually shares four)
Watch the full episode on YouTube:
Listen on:
Apple podcasts
Buzzsprout
Spotify
